Our Story
Malcolm and Melanie Rands founded ecostore on New Zealand’s lush, subtropical Northland coast in 1993. Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home.
By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and gave them the choice to live clean.
From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted eco-friendly home and body care brand.
Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own carboNZero certified factory in Auckland and share them with the world.
Kinder To Our World
Sustainability is not a retail myth to us. We make it a reality through biodegradable ingredients, zero carbon manufacturing, and sugarcane plastic bottles. Our continuous pursuits for energy and resources conservation, plus waste reduction are commitments to a greener environment.
No.1 eco brand in New Zealand
- Plant & mineral-based formulations that are GE/GMO-free
- pH balanced
- Safe for babies and ultrasensitive skin
100% recyclable to reduce carbon footprint
Cruelty-free in every drop
Choose a Better Tomorrow
Best Selling
Did you know
Our sugar plastic bottles made from sugarcane reduce your carbon footprint and are 100% recyclable through municipal facilities.
By choosing products packaged in sugar plastic bottles, you’re helping to protect the environment for future generations. That’s because they’re made from a renewable, sustainable alternative to petroleum-based plastic that fights climate change by capturing CO₂ from the atmosphere as it grows.
We also use recyclable FSC cardboard to package our laundry detergent powder, soaps, skincare and oral care ranges.
Our Awards and Recognition
Testimonial
Ecostore Ultra Sensitive Dish Wash Liquid
Well, for almost 2 over year now, since I discovered EcoStore's products, I'm very happy with most, i.e: Shampoo, conditioner, body wash, toothpaste, washing detergent. Including their dishwashing liquid, as I've rather sensitive & dry hands, it has helped. Even though it's in the 'sensitive' range, however, it still cuts through grease, and everything with ease, and hassle free.
Pauline
Ecostore Toothpaste Whitening
I've come to understand that just like the food we put in our body, it's equally important the rest of our body is not expose to more chemicals, or anything that isn't healthy. So far, we've took a liking to this particular product by ecostore, much of their products has thus far shown to be quite Eco-friendly. Which we're very grateful.
Tara
Ecostore Extra Clean Laundry Powder 1kg
I've come to appreciate this particular brand. This laundry powder is extremely good for clothes that are soiled with sweat. Especially my husband's constant gym sessions. It's gentle yet tough. Love its enzyme based. Good for us, good for the planet.
